The article covers how travel selling is evolving and highlights two startup entrants Unravel and Fora, both named in PhocusWire’s Hot 25 Travel Startups for 2025 because of their innovative approaches to travel inspiration and booking. Unravel offers a shoppable video feed to inspire travel, helping travelers engage visually and book through its platform. Fora’s focus also advances new ways to connect travelers with experiences and purchases, reflecting broader industry shifts discussed at the Phocuswright Conference 2025, where travel leaders are exploring technology trends like personalized and AI-driven travel shopping experiences.

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