A recent Amadeus study shows U.S. travelers now rely heavily on generative AI and social media to plan trips. Social media has overtaken friends and family as the top source of travel inspiration, with 34 % of Americans citing it. AI use is growing fastest: 17 % now consult tools like ChatGPT for ideas. AI helps people uncover hidden gems and design creative itineraries, though only about a third believe it saves time, and many still check AI’s output for errors. Many are also open to paying for AI assistants that manage bookings and in-trip info.
In academic partnership with Virscend University, a WASC-accredited institution in Irvine, California.