Anthropic has launched its first major brand campaign for Claude called “Keep thinking.”
It’s a global push aimed at consumers, to raise awareness amid competition from OpenAI. The campaign uses TV, streaming services, print, and out-of-home ads in major cities. They’re also working with influencers and podcasters.
The message emphasizes Claude as a “responsible” AI tool, one for thoughtful problem solving, not replacing human judgment. The goal is to position Claude as a partner in thinking, not a shortcut.
