At ALIS 2026, Expedia Group CEO Ariane Gorin said AI isn’t just hype anymore — it’s reshaping how travelers discover, book and experience trips and how travel businesses must adapt. She highlighted that tours and activities can drive greater personalization and value for travelers, and that structuring and exposing inventory data in machine-readable ways will be critical as more people start trip planning via large language models rather than traditional search. Gorin also pointed to the importance of loyalty and differentiated offerings to keep customers engaged, noting partnerships and tech integrations that help Expedia’s brands stay visible in emerging AI-driven discovery channels.
In academic partnership with Virscend University, a WASC-accredited institution in Irvine, California.