About Agentic AI
Agentic AI is a newer type of technology. It goes beyond generative AI, which mainly gives advice. Agentic AI can make decisions and complete tasks on its own with very little human help. It can use external tools and systems to finish tasks. It can also remember information from past sessions to personalize responses over time.
Benefits for Travelers and Companies
Agentic AI can help travelers with complex, multi-step tasks. For example, it could create and book a complete, personalized trip itinerary. It can handle everything from flights to meals and excursions. You could make a change and the agent would instantly rearrange the schedule.
For travel companies, agentic AI can improve internal workflows. It can help with hotel operations, like guest room allocation and housekeeping management. It could save front-office staff one to two hours daily on room assignments. It can also help airlines with dynamic bundling, real-time pricing, and optimizing flight load factors. This can free up human workers to focus on more complex, people-focused tasks.
Challenges to Adoption
Agentic AI adoption still lags behind other technologies. A survey found that 90% of travel executives use generative AI, but only 38% use agentic AI. Travel companies often have siloed data and outdated systems. They have also historically focused more on human interaction than on technology.
To successfully adopt the technology, companies should prepare their tech foundations. They need a clear digital roadmap. They should also upskill employees to prepare them for new roles. This will help prevent employee burnout and turnover
